Sales and Marketing

I have been told my business cards, and those of the over-achieving members of our service department, look like the exterior of a car decked out for a NASCAR race. But I take that as a compliment, for according to the National Association for Stock Car Auto Racing, NASCAR is Read More

Given today’s accelerating changes in the marketplace, executives must think in new ways about the relationship between business and digital worlds. Our business environment continually experiences challenge with each new, powerful trend that reshapes traditional markets. Trends Read More

To a lot of CEOs, a website is a bit like owning an older car—it’s given you a pretty good run for your money and it does what you need it to do. Sure, the mileage isn’t great, but is upgrading really a top priority? As you are looking at your marketing strategy for the coming Read More