Five Time-Tested Ways to Get an Edge in a New Office Marketplace

In an industry that’s expanding services and bringing new capabilities to market more rapidly than ever, office technology dealers are even more focused on evolving from copier sales toward production print, security, networking, and other as-a-service, value-added capabilities.
Read More

Financing Serves as an Instrument of Innovation

“We simply cannot fit copier and MFP needs into a separate silo from our traditional IT, cloud, working environment services, and even our medical technology capex needs. These industries are no longer converging. From our perspective, they’ve converged,” said a VP/treasurer from
Read More

Going a Step Further: Move Beyond Offering Better Solutions to Actually Selling Them

For too long, the office technology industry has taken a device-centric view of meeting market demand. Dealers have evolved to MPS, vertical IT integration services and a host of new value-added solutions in recent years to enhance customer value and long-term profitability. But
Read More

Thinking Vertically to Unlock New Revenue Streams

As COVID-19’s burden on the economy begins to lift, businesses in the office technology industry stand on the edge of terrific growth opportunities. Reclaiming office environments will require investment in technologies to power the hybrid workplaces, cloud-based solutions and
Read More

Three Keys to Successfully Leveraging New Market Opportunities

Amid the continued uncertainty surrounding the COVID-19 pandemic, it’s hard to find an office technology dealership that’s not actively considering expanding its product and service lineup. It may be to capture opportunities in remote work technology, serve burgeoning office
Read More

Three Marketing Best Practices to Drive as-a-Service Revenues

Office technology as-a-service continues to gain popularity, even in these challenging times. But it’s easy to get wrapped up in the technical details of this new way to buy. So much so that the complementary need to develop a new way to sell takes a backseat, particularly when
Read More