January 30, 2012 - OEMs Call to Action for Original Equipment Manufacturers in 2012: Protect and Manage Electronics Widespread Adoption and Market Penetration Bring Electronics Protection Benefits to the Forefront Jan. 30, 2012 –  In 2012 original equipment manufacturers (OEMs) are looking to increase bottom line margins and brand loyalty by avoiding equipment issues related to power glitches. In addition, they are looking to set themselves apart from the competition by utilizing new power protection technology for their electronic products, according to Innovolt, a pioneer and leader in intelligent electronics protection and management. Increased electronic equipment demands are seen across the board from consumer electronics and office equipment to the medical device and cable industries. The global office equipment market is set to reach U.S. $78 billion by 2015, according to a new report by Global Industry Analysts Inc. In addition, the Consumer Electronics Show recently stated that the average U.S. household has 24 consumer electronic products. U.S. consumer electronics industry sales were also expected to exceed $190 billion in 2011. With the increased dependability on electronics across critical market segments, protection of these devices is needed now more than ever.  The Electronics Landscape: The Issue Behind the Wall While electronics continue to increase in number and complexity, the source of power to devices has not evolved. The power grid remains antiquated, with little to no update since its 1882 invention, and it's a little known fact that power disturbances cost U.S. businesses hundreds of billions of dollars annually, according to industry research firm Electronics Power Research Institute.  Power protection for equipment is more important than ever, particularly when today's OEM's products are driven by microprocessors, which operate best only when the power supply is consistent.  The digital sophistication trend is expected to accelerate on a consistent basis going forward, fueling the need for reliable power to electronics.  "Companies are starting off 2012 under the same budget constraints as the OEMs and the ability to sell product reliability will be crucial to maintain mindshare," states Jeff Spence, COO and president of Innovolt. "The addition or embedding of Innovolt technology is the most cost-effective and efficient means of achieving this 'stamp of survivability'." Evolution of Electronics Protection "The fact that most equipment dies an early death is not lost on the electronics industry.  The disconnect is that the industry hasn't, until now, been able to quantify the damage, severity or loss due to the chaos of the grid. They also haven't been exposed to a cost-effective and efficient solution to these problems," Spence continues. Until now we've been functioning in a world where protection options for electronics have been limited to under-functioning surge protectors for aftermarket consumer use, or expensive technologies such as UPS, for use by large enterprise systems. Spence states, "the demand for traditional surge protection is understood. What is not understood, is for every voltage surge that is protected against, there are more than 200 other damaging disturbances that hit equipment that neither surge protection or filtering can mitigate. These are the events of the 'silent killer' which decrease equipments lifespan and increase the need for service." The technology filling the gap between surge and UPS, Innovolt's proprietary and patented electronics protection technology, is cost-effective, highly scalable and integratable, and is proven to significantly increase product reliability and lifespan. Where deployed, companies have seen a marked decrease in service calls on protected equipment. In addition, this patented electronics protection guards against damage from 99.5 percent of power interruptions, including infinite voltage and current variations. About Innovolt Atlanta-based Innovolt is an electronics protection leader and first to bridge the gap between the power protection and asset service markets. Cost-effective, highly scalable and integratable, Innovolt's proprietary and patented power protection technology is proven to significantly increase product lifespan and reliability. Innovolt's comprehensive technology platform is proven to help electronic equipment last longer and with fewer service interruptions by keeping it safe from the common power disturbances that most often damage electronics. Innovolt's technology guards against damage from 99.5 percent of power interruptions, including infinite voltage and current variations. For more information, visit www.innovolt.com.