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 Company On The Move

ESHA Corporation

Esha Corporation has a well established history and a strong reputation for delivering professional, dedicated service to resellers and distributors of OEM and compatible supplies for printers, copiers, faxes, and storage devices. Founded in 1989 by Falgun Kadakia, Esha is known for their personalized customer service.

"Through the years, much of our business growth has been generated by word of mouth," explains founding owner Falgun Kadakia. "New customers are usually gained when a former buyer or seller of wholesale office supplies changes employment. The old adage 'people do business with people they like' holds true."

Rajit Shah, CEO emphasizes, "Esha's corporate motto, your success is our business, is more than a clever saying. It is the foundation of the entire staff's knowledge that their number one responsibility is to take care of all their customer's needs. Each Esha employee understands the enormous trust extended to Esha each time an order is placed. The reseller is placing complete trust that Esha will accurately and quickly ship the needed product."

Esha Corporation is an authorized distributor of Hewlett-Packard printer supplies and storage media. Esha also has relationships with numerous technology manufacturers and distributors of printer, copier, fax and computer supplies and accessories. Esha represents leading manufacturers of impact and non-impact printer supplies, magnetic and optical data storage media, workstation accessories, power protection and traditional office products.

l HP Approved Distributor for ink,
toner and storage media

l OEM and Compatible Supplies

l Dell Premier Partner

l Copier and Fax supplies

l Full line of storage media products

l Blind Drop Ship program

l Marketing assistance for smaller
resellers

l Flat rate shipping policy

l Dedicated sales support with
coverage coast to coast
As an authorized distributor of several OEM's products, Esha is able to pass on the savings and spiffs of OEM sponsored reward programs and promotions directly to the resellers and dealers. These include OEM contest, rebates, giveaways, merchandise gift cards and other discounts on volume purchases. Marketing Manager Kim Lorenz encourages customers to "Sign-up at www.eshacorp.com to receive e-mail marketing announcements and direct mail offerings. The more our customers are informed about our specials offerings, the greater the savings and overall benefits they can receive."

Jessica Patel, Media Sales Manager reminds resellers and dealers that "Esha is your one stop shop for storage media solutions. We offer tape drives from various manufacturers, tape labeling services, tape initialization, tape storage, tape cleaning services and data recovery. We explain to our customers how they can help protect their customer's information and also provide an additional product line for them to sell. "

Esha's focus this past year was to gain new accounts and expand their inside sales team. They have the unique ability to meet the needs of small to medium sized value-added and independent resellers more efficiently and at a lower cost than larger wholesalers and anonymous internet sellers.

A perfect example of Esha's emphasis on partnering with the small to mid-size dealers is Chris Carroll's role as Director of HP Sales. He has in-depth knowledge and experience with Hewlett Packard products gained from his 21 years at Hewlett-Packard. "We know and understand the unique needs of the smaller reseller. We make sure our customers have access to the numerous HP sponsored offers, rebates and discounts."

Lance Frieday, Business Development Manager, also brings a wealth of experience to the Esha team. "My experience at Azerty and NEAMCO has been a huge asset when working with the small to medium size dealers. My industry expertise and reputation instills confidence to new dealers and resellers when partnering with Esha."

Ajay Chopra, Logistics Manager, has made substantial enhancements to the way Esha moves products. "Logistics management is the key to effective and efficient distribution. As a buyer and seller, freight cost and timely delivery can make or break the success of any business. Every member of the Esha staff understands the absolute importance of making sure each customer's order results in the correct product, being delivered in a timely manner, to the correct address."


Esha has over 40,000 square feet of warehoused inventory strategically located in New Jersey and Florida, with plans to open facilities in Illinois and California in 2012 to facilitate fast delivery. Esha also partners with nationwide distribution centers that can quickly ship products throughout the USA to achieve 1-2 day arrivals.


Rajit Shah, Esha's CEO, has helped to create a very aggressive 2012 business plan. Resellers and dealers can look forward to new products and services including:

l The launch of Esha's new website www.eshacorp.com that will provide real time available inventory and customized pricing.

l Customers will have access to EDI and XML back office integration.

l Partnering with ecologically minded remanufacturers, Esha will launch their own extensive line of branded, private label supplies that will consistently provide superior quality and yield. This will also provide our resellers with the consistency of a branded product their endusers will know and trust.

l Esha will assist their resellers with premade and customizable designed marketing material appropriate for direct distribution by the resellers to dealers and endusers.
Esha's experienced group of knowledgeable, reliable and friendly customer service professionals are truly dedicated to doing it right the first time. Esha's years in the supply business creates a firm foundation of contacts and relationships throughout the USA.

Since 1989, Esha's success has been built on the need to offer their resellers and dealers OEM and compatible quality office equipment supplies at extremely competitive pricing. Esha continues to earn the right to say --Your Success Is Our Business.

* Readers of this article are entitled to a $25 gift card with $250 minimum purchase. Please contact Esha directly with more details at 888-784-7843.

Esha Corporation
6 Alvin Court
East Brunswick, NJ 08816
800-551-ESHA
888.784.7843
732-390-6424
Follow us! @EshaCorp l www.eshacorp.com
sales@eshacorp.com 

 
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