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 Company On The Move

 Royal Imaging International

Royal Imaging International is a full line wholesale distributor of consumable imaging supplies. Royal Imaging has a dynamic four decade history of distributing supplies for copiers, fax machines, duplicators, and laser, ink jet, thermal imaging and dot-matrix printers, offering truly one stop shopping. Royal Imaging offers an extensive line of OEM and compatible products.

Tom Ghyczy, CEO, explains their successful business model. “Royal Imaging International has enjoyed lasting reputation for revolutionizing the customer experience. All of our sales associates are considered to be customer service managers. Each has years of experience, a deep knowledge of the industry and the products, and most importantly, all are empowered to solve customer problems. In an industry that is notorious for hiring untrained order takers, Royal Imaging has turned the business model upside down. Those closest to the customer have the most authority and autonomy. The customer’s time is not wasted with endless delays for supervisor approvals, cross referencing alternative products or checking on product availability. Our associates are willing and able to do extraordinary things to support the needs of our customers. It is this ongoing relationship that creates a true long-term partnership.”

Tom Ghyczy, CEO

When contacting Royal Imaging by phone, the caller will always be greeted by a live person at the other end of the line. Emails and online orders are handled immediately. The Royal Imaging business model is built around same day shipping of all orders placed by 3:30PM Pacific Time. This includes blind drop shipping. Most Managed Print Services dealers are limiting the inventory they stock in their own warehouse. They also try to minimize the amount of inventory that is pre-sent to those clients with MPS servicing agreements. By partnering with Royal Imaging for all their supply needs, MPS dealers rely on same day blind drop shipping of a full array of needed products to their MPS clients.

                                                                                                     Gene Fontana, EVP

By stocking a mixture of value added monochrome and color compatibles, remanufactured products, and OEM supplies for copiers, laser printers, inkjet and thermal ribbon products, Royal Imaging enables retail servicing dealers to provide just one Purchase Order to cover the full array of their supply purchasing needs.

Led by long time Purchasing Manager Arlene Emanuel, Royal Imaging excels in acquiring needed products at exceptional pricing. Industry knowledge, extensive buying contacts, large volume purchasing power and expert negotiating skills enable Royal Imaging to pass on attractive wholesale pricing to their reselling dealers. Special product requests are welcome. “We will do everything possible to follow-up on special product needs for our customers. Our four decade history of relationships within the industry allows for a wide range of contacts. Our goal is to provide one stop shopping for our resellers. Many new and long established customers depend on Royal Imaging to attain hard to find products. With the growth of Managed Print Services, our dealers know they can count on us to source obscure products to fulfill all their supply needs.”

Arlene Emanuel, Purchasing Manager

Recently, Royal Imaging and its sister company, Image Works, have merged as one entity. Founding partner of Image Works, Gene Fontana, explains the recent change. “For the past ten years both companies had a close working relationship. We shared the same building in Chatsworth. The decision to officially merge the two companies was a practical and economical business decision. As one cohesive unit we are able to decrease our overhead which enables both companies to offer greater value to our customers. Our improved efficiency is passed on directly to our resellers. The joining of the two wholesalers was virtually seamless to our customers and employees since it was a formal business transaction among long time working partners. Both web sites are still fully functional, therefore, users can still place their orders online through www.Image-Worksinc.com which offers 24/7 real time inventory. We look at the new partnership as being able to offer all of our customers more of a good thing.”

Gene Fontana now serves as Executive Vice President of Royal Imaging. The new position has not changed Gene’s commitment to his hands on approach to serving all the Royal Imaging customers. “I still get to the office before 7AM each morning. I answer phones, take orders and visit the warehouse. The closer I stay to our customers the more we are able to provide the products and services that are requested. We will continue to adapt to the changing needs of the customers. We constantly focus on making sure that once the order is placed, the ultimate delivery to the buyer or user is fast and efficient. Our commitment to the reseller and user continues until the cartridge is empty.”

Gene continues, “Royal Imaging stands 100% behind every product that we sell. We can offer this 100% guarantee because of the superior products we offer. Our compatible and remanufactured products are filled with the highest quality toner from manufacturing facilities that follow the guidelines of ISO 2000, 2004, 9001 and 14001. We make sure the products Royal Imaging offers provide superior image quality and outstanding page print yield. We also require ongoing testing and certification that all of the supplies we sell provide a clean working environment within the equipment enabling full Preventative Maintenance servicing yield. As MPS agreements increase, the serving dealer is ever more aware of the need for extended page and servicing yield. Value added wholesale pricing requires attention to all aspects of the products being offered.”

In many ways the Royal Imaging business model is especially suited to the MPS dealer. “We have been offering an extensive line of value added compatible copier and printer products since our inception in 1979. We understand the required processes to evaluate a wide range of products. We have knowledge and long term buying relationships with dozens of manufactures and distributors. We have the connections and open account relationships to locate and purchase almost any needed product immediately after a customer expresses a need.”

Royal Imaging only sells wholesale. They never compete with their resellers. Wholesale pricing online is password protected for security. To join the family of Royal Imaging’s satisfied customers, a short credit application needs to be completed. Once your credit has been approved, net 30 day payment can be requested and credit card payment is always available.

Royal Imaging offers periodical online special offerings and emails announcing product specials and other useful information. Their goal is to maximize your buying power through special promotional discounts, bundle product savings and free shipping on select items. When their purchasing department is able to negotiate a special deal, the savings are advertised and passed on to their resellers.

Royal Imaging’s full line catalog offers specific brand name and compatible options. The 150+ page online catalog offers easy cross references, as well as compatible models that use each product. This is especially helpful to MPS dealers who have a wide variety of equipment and models for which they must provide supplies. Servicing dealers are always trying to minimize the number of individual products that must be inventoried for a customer’s MPS product agreement. Easy access to the cross reference of supplies and models enables dealers to identify appropriate makes and models to use in their MPS program effortlessly.

Tom Ghyczy, Gene Fontana and the entire staff of Royal Imaging International invite all ENX readers to visit them at ITEX 2011 March 22 - 23 in Washington DC in Booth 531. They look forward to meeting you face to face and discussing your supply needs. They encourage you to call 877-898-9845 or email sales@royal-imaging.com  with your supply needs. A friendly, knowledgeable rep will be able to answer your questions, take your order and ship your needed products the same day.

Contact Royal Imaging International
8936 Comanche Ave.
Chatsworth, CA 91311
877-898-9845 • 818-407-0452 tel
818-407-0389 fax
Email: sales@royal-imaging.com
www.royal-imaging.com
www.image-worksinc.com

 
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