Printer Essentials Printer Essentials - The Reseller’s Choice As the imaging supplies industry has rapidly evolved over the years, a once small regional company has grown up into a thriving, world class, nationwide wholesale supplier that has become the “Reseller’s Choice” for aftermarket imaging supplies. Originally founded in 2000 in Reno, Nevada, Printer Essentials specializes in supplying over 2000 SKUs of compatible and remanufactured laser toner, inkjets, ribbons, thermal fax, copier toner and more. Hard work, a commitment to great service and loyal customers have helped Printer Essentials grow substantially over the past decade and continually expand its product and service offerings to meet the needs of the independent dealer community. Printer Essentials’ product lineup covers virtually every OEM, including aftermarket items for Brother, Canon, Dell, HP, IBM, Kyocera, Lexmark, OKI, Pitney Bowes, Ricoh, Samsung, Sharp, Xerox, and more. This wide breadth of inventory that Printer Essentials stocks allows dealers to get everything they need from one single source, making the company a true one-stop distributor for compatible supplies. Dan Ghammachi, CEO Printer Essentials has partnered with FedEx and built their 60,000 square foot fulfillment warehouse distribution facility right next to FedEx’s national distribution super-hub in Memphis, Tennessee. This allows for guaranteed FedEx Ground delivery in 1-3 days throughout almost all of the U.S., as well as the industry’s latest order cutoff time for same day shipping, 7:00PM Pacific Time – 10:00PM Eastern Time. Also, FedEx 2-day delivery and overnight next day delivery are available for a small upgrade fee, as is a lower cost delivery option with FedEx SmartPost for smaller packages. To further address the needs of their customers, Printer Essentials has plans in place to further expand its distribution capabilities through FedEx in 2011. Also, in January Printer Essentials made a key executive hire with industry veteran WooJin Kim joining the company as Executive Vice President. Kim comes to Printer Essentials with over 20 years experience in the high-tech and imaging supplies industries, with extensive experience in sales, marketing and strategic business development. His range of experience includes companies from the Fortune 500 as well as significant mergers and acquisitions work. Kim most recently served as the CEO of Hunterhouse Americas Inc., the firm that serves as the primary business development representative and strategic advisor to the host of companies under the Print Rite brand umbrella for the Americas.                                                                                                                   WooJin Kim, EVP “We’re very excited to have WooJin join the Printer Essentials executive team and help drive our overall sales, business development and strategic growth efforts,” said Ghammachi. “Printer Essentials has ambitious growth plans for 2011 and beyond, and they begin first and foremost with having the right people on our team. WooJin has proven himself in the industry as a thought leader, a strategic growth facilitator, and business development professional.” As part of the executive leadership team of Printer Essentials and its parent Media Solutions Holdings, Kim will help drive sales growth, strategic business development and be an integral part of executing the dynamic growth plans for 2011 and beyond. Printer Essentials has been successful in building a solid organization focused on delivering imaging supplies to thousands of dealers each month and has aggressive plans to grow and expand in both reach and product offerings. Printer Essentials has always moved aggressively to provide timely solutions for reseller needs. With the explosion of Managed Print Services (MPS) programs taking the forefront of service offerings by suppliers, distributors and dealers, Printer Essentials’ “ESP” (Essential Strategic Printing) Print Management Program continues to be one of the industry’s leading MPS solutions. ESP is a remote print management solution designed to continuously monitor printing device fleets, while providing supplies fulfillment and repair service, yet its flexible and customizable nature is what differentiates it from other turnkey MPS programs. Gregg Mader, Vice President of Managed Print Solutions explains, “What we’ve built is a simple, flexible and scalable program, a real solution for our customers to help them capture and lock in end user business. MPS is confusing and in many cases worrisome for dealers. With ESP, we’ve made it a very simple program that dealers can understand and customize based on what their customers need.” With MPS on the top of every dealer’s mind, Printer Essentials continues to invest resources to grow this line of the business for long term success. Many resellers and dealers in the aftermarket supplies industry have heard of or currently work with Printer Essentials directly. The company operates within all channels of the reseller community, including single proprietor companies, large buying groups, on-line retailers, privately owned dealerships and more. Printer Essentials offers one of the largest selections of compatible imaging and supplies to their resellers, and sells only to resellers, never the end-user. Printer Essentials provides immediate product availability and one of the best shipping programs in the industry. While most distributors simply purchase low cost product in large quantities and ship them to their customers without adding truly unique value to the supply chain, Printer Essentials has always gone through extensive efforts to provide real value and strength to its customers through leveraging its market muscle with suppliers. A solid example of this is Printer Essentials’ product quality control initiative. Printer Essentials uses a leading independent and well respected international Quality Control / Quality Assurance firm to inspect and test products BEFORE these products even ship to a Printer Essentials distribution center. This means that Printer Essentials has QC/QA professionals whose only purpose is to ensure that the products available to resellers are in line with the high quality standards held by Printer Essentials. Additionally, the QC firm has a team of qualified engineers and cartridge technicians that sit on the production lines at each factory while product is being developed. Pre-production and post-production testing is performed to ensure quality cartridges are being produced. This up-front testing by a firm that is independent of any manufacturer helps ensure that dealers receive quality products from Printer Essentials that will perform well for their end user customers. Printer Essentials offers a wealth of custom marketing services, such as custom re-order labels, custom fliers and direct mail pieces, end user catalogs, logo design, and more. Many dealers utilize the custom re-order labels, which are printed in the Printer Essentials warehouse at the time of order, and can include a dealer’s logo, brand name, contact information or any other customized information desired. Additionally, for customers who are able to maintain key volume levels, fully custom private labeled packaging is also available. This private labeling program with fully customized boxes and labels helps ensure Printer Essentials’ customers’ maximum exposure to their end user customers. 24/7 online ordering is available through its password protected online storefront, and EDI integration is available for streamlining order transmission and reducing dealer back office costs. Orders may be placed by calling Printer Essentials at 1.800.965.1180, or you may order on line at www.printeressentials.com  (click the orange “Reseller Login” button to access the online store) or email salesdept@printeressentials.com. Printer Essentials has a team committed to the independent dealer channel and for furthering the growth and success of its customers. With Printer Essentials, resellers and dealers get the best from one of the industry’s most trusted suppliers—a huge selection of in-stock product, unmatched service that exceeds your expectations, and a commitment to do what it takes to help you grow your business. Let Printer Essentials, The Reseller’s Choice, be your supplier of choice for all your aftermarket imaging supplies needs. Contact Printer Essentials 5190 Neil Road #205 - Reno, NV 89502 Toll Free: 800.965.1180 Fax: 775.850.2630 salesdept@printeressentials.com woojinkim@printeressentials.com gmader@printeressentials.com www.printeressentials.com